How to buy the perfect gift voucher
Gift vouchers are a popular birthday gift, or an ideal way of thanking someone. Here’s a guide to help you buy just the right one for someone you love: There are three main types of gift vouchers:
- Digital downloads
Store vouchers include ones for physical outlets, such as Marks & Spencer or Debenhams, as well as online stores like Amazon. To make it easier, some vouchers, like Amazon Gift cards, can be purchased online then emailed to the recipient on a specified day. Top digital download vouchers include the likes of iTunes and Google Play that can be used to download music, films, apps and books to a tablet, smartphone or computer. Increasingly popular are experience vouchers. Researchers at Cornell University found that people remember experiences more than they do objects. For example, a new car is great for a while, but the appreciation of it fades after a few weeks or months, whereas cherished memories of a shared experience can last a lifetime. Experiences such as balloon rides, bungee jumping and driving fast cars are exciting. Some experiences are more relaxing, like a day at a spa or a hotel break. Many experiences can be shared with others and this makes them more memorable. A romantic break with a loved one at a Hallmark Hotel can be a wonderful anniversary or birthday treat that you and your partner can share together. Be the first to know about Hallmark Hotel vouchers and discounts, by signing up for our newsletter.
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