Hallmark Hotels continues expanding, adding eight hotels in to North West England
Following another positive financial year for Topland and Topland’s expanded hotel portfolio and five months after the new Hallmark Hotels brand was unveiled; March 2016 sees the portfolio expand by 40% as it welcomes the Feathers Hotels Collection into the group. The integration of the additional eight hotels brings Topland Group another step closer to fulfilling its objective to build a £1bn hotel business. The news sees Hallmark Hotels group widen its offer within the North West of England, to provide accommodation, combined with meetings and events space within Liverpool, Preston, Chester, Wrexham as well as an additional hotel in Manchester. The Hallmark Hotels portfolio offers business and leisure guests’ a warm and welcoming environment with reliable good quality accommodation and food, in a wide range of locations from City Centre’s, rolling countryside, manor style houses, spa retreats and well-placed airport locations. The uniting of the portfolio brings the number of nationwide Hallmark Hotels to 28, with a total number of rooms offered across the UK up to 2700. Over 16,000 square metres of space across 171 individual and purpose built function rooms will now be available by Hallmark Hotels, many of which offer a variety of genuinely unique sites for both leisure and business use, weddings and events. Robert Alley, Hallmark Hotels Group Sales and Marketing Director comments: “Feathers Hotels bring with them a strong reputation in their local markets for originality and service culture. A popular choice for social events, they are a perfect fit into the enlarged Hallmark Hotels portfolio where progress has been made to establish the portfolio as one of the leading independent hotel brands in the UK.” The eight former Feathers Hotels will receive investment from Topland Group, with a significant number of bedrooms across the properties scheduled to receive a complete refurbishment, including an interiors refresh, whilst continuing to retain their unique individual characteristics and architectural charm. The hotels will also undergo a name change to the following:
- Best Western Premier Hallmark Hotel Preston Leyland; Best Western Hallmark Hotel Warrington Fir Grove; Best Western Hallmark Hotel Manchester Willow Bank
- Best Western Hallmark Hotel Liverpool Alicia; Best Western Hallmark Hotel Liverpool Feathers
- Best Western Premier Hallmark Hotel Chester The Queen; Best Western Hallmark Hotel Chester Westminster; Best Western Hallmark Hotel Chester Llyndir Hall
For more information and opportunities to review please contact: Sarah Street, 0203 701 7510 / 07973 316 818 sarah@streetand.co Emma Moffat 0203 701 7510 / emma@streetand.co