At Hallmark Hotels we take the use, the confidentially and the protection of your personal data very seriously. Please take some time to read our policy on how we use, safeguard your data and protect the information that we gather from you. We’ve tried to use basic terminology where possible but if you have any queries, please email firstname.lastname@example.org
Information that we collect from you
When you visit the Hallmark Hotels website and make a booking, buy a gift voucher or register to receive our email newsletters, then there is a certain amount of information that we will collect from you, including your name, your email address, your phone number, your home address and your credit/debit card details.
When you arrive on our website, we may also register anonymously how you are browsing the website. We may also gather information you post through the online enquiry form to use in customer services, in hotel training, to improve the service we provide or furnish you with a relevant proposal.
Use of information
When you make a booking through the Hallmark Hotels website, your information will be used to guarantee your reservation and enable us to follow-up with communications relating to your stay, for example a pre-stay email or a post-stay feedback survey.
When you sign-up to email newsletter list, you will immediately start to receive promotional and news emails from Hallmark Hotels which you can unsubscribe from at any time.
When submitting an online request for pricing for an event, wedding or meeting, we will ask you to provide a telephone number to allow us follow-up with you and get any more information from you that we need. If you do not wish us to contact you by telephone, you can select “email” as the best contact method and request that we don’t call you as part of your enquiry.
If you post some feedback through the website specific to a stay or an experience that you’ve had with Hallmark Hotels, we will want to address this directly with you. We will share this information amongst our team members and follow this up as quickly as possible to ensure we continue to give you excellent service.
To measure the effectiveness of our marketing campaigns and ensure they are relevant to you, we may anonymously collect information on your browser activity whilst on the Hallmark Hotels website, monitoring your interests and searches, which we may use to improve the overall digital journey. You can use your Internet Help Bar to find out how to switch off cookies but it is strongly advised that you keep them switched on as it may stop you being able to carry out other transactional purchases on the Hallmark Hotels website.
We may ask your permission to use your personal data for the following purposes:
- Performing market research via surveys to better serve your needs.
- Improve the effectiveness of our web site, your hotel experience, our various types of communications, advertising campaigns, and/or promotional activities.
We may also analyse personal data we process for the above-mentioned purposes to better understand our customers’ needs, improve our services and the way we operate. The outcome of such analysis will only be aggregate data that will not to be used to identify, single out, or take action towards an individual, but only to analyse trends and other behaviour in order to improve our overall guest experience.
In the unlikely event that one of the hotels, a small selection of the hotels or the entire group is merged with another hotel group or sold, then your information may be disclosed to another third party.
The security of your data
Without exception, we take the security of your data extremely seriously and use standard encryption technologies when transferring data between systems.
If any of the above is unclear and if you would like to discuss the security of your data, please contact:
The Data Controller
c/o Bespoke House
Unit 5, Bank House